One of the ways to monetize Android Apps
There are ad-supported model,
The ad serving system currently works
AdMaker and AdMob have.
What is more profitable advertising system which, I have a little comparison.
The following are summaries.
【AdMob 07/01～07/19】
| 依頼数 | 表示数 | クリック | CTR | 収益 | 単価 | |
| アプリA | 2436 | 1515 | 136 | 9.0% | $4.11 | $0.03 |
| アプリB | 1892 | 687 | 19 | 2.8% | $0.49 | $0.03 |
| アプリC | 2502 | 744 | 48 | 6.5% | $0.71 | $0.01 |
| 合計 | 6830 | 2946 | 203 | 6.8% | $5.31（451円） | $0.03（2.2円） |
| 10日計算 | 3415 | 1473 | 101 | 6.8% | $2.65（225円） | $0.03（2.2円） |
【 AdMaker 07/20～07/31】
| PV | クリック | CTR | 収益 | 単価 | |
| アプリA | 271 | 12 | 4.4% | 72円 | 6円 |
| アプリB | 403 | 16 | 4.0% | 96円 | 6円 |
| アプリC | 638 | 18 | 2.8% | 108円 | 6円 |
| 合計 | 1312 | 46 | 3.5% | 276円 | 6円 |
Since there are differences in time and aggregate indicators,
A little less than might
AdMob is, CTR is high, the low bid.
The AdMaker, CTR is low, bid high.
A look at the whole, total revenue AdMob is also not so different AdMaker well.
Became such a result.
(AdMaker just a little more often.)
Currently,
But only a little more profitable AdMaker,
Mechanisms are not well equipped to manage difficult
I would say.
Well, from both companies will continue to improve steadily
I hope from now on.
Aggregate data is also still less so
We will also report regularly.
